Direct-to-fan monetisation
A thousand real fans beats a million passive streams.Sell to them directly.
Backline turns your listeners into paying members. Tiers and exclusive releases, private gigs, cameos and 1:1 services, your own forum and street team, members-only ticket prize draws, and paid DM replies — all from one artist page, priced by you. And a virtual version of you, built from your own back catalogue, can take on cameos, DM replies and custom songs in your voice — clearly labelled to fans, and never sent without your say-so.
- Revenue streams
- 8
- Platform cut
- 7%
- Payout
- Direct
- Setup
- Minutes
Every revenue stream in one studio
Turn on what fits your career. Exclusive releases behind a tier, a house show, a personalised cameo, or a paid reply to a fan.
AI-generatedmeans the words come from the artist's virtual artist — an AI built from their own catalogue. Fans always see the label, and the artist always approves first.
Memberships & exclusives
Tiers, demos, stems, videos, livestreams and limited drops.
Exclusive merch & vinyl drops
Limited vinyl, tapes, merch and signed items. You cap the run, set the price, and shipping details are collected at checkout.
Private gigs
Publish house-show and event packages, take booking enquiries.
Cameos & 1:1 services
Personal video messages, lessons, feedback and mixing sessions. Cameo scripts are written by your virtual artist — an AI version of you — and you approve every one before it's filmed.
Paid DMs
Sell direct replies to fans. Each reply is drafted by your virtual artist (AI) from your own catalogue, in your voice — and the fan always sees it was AI-generated.
Community, street team & clipping crew
A forum per artist, fan volunteers promoting your releases, and a clipping crew who edit short clips and post them to TikTok, Instagram and YouTube.
Your virtual artist
AI builds a virtual version of you from your own back catalogue — it talks, writes and performs in your voice, handling cameos, DM replies and custom songs. Always labelled, always yours to approve.
Custom songs & jingles
Birthday jingles, gift songs and personalised recordings made to order. Your virtual artist writes them (AI) from the story the fan gives you, then you record or approve.
Personalised music videos
Music videos made personally for your fans — gifts for birthdays and anniversaries, or a special soundtrack and video for weddings, celebrations and events.
Holographic avatar live shows
Launch a holographic avatar of your artistic self for live shows when you're too tired to perform or need a break. It performs on a real stage for the people in the room — a hologram can't be seen on a phone screen. Built by your virtual artist (AI), always yours to approve.
Member prize draws
Give away gig tickets and guest-list spots, free to enter for your members only.
Priority concert tickets
Let members buy tour tickets before the public on-sale, direct through you.
Up and running in three steps
01
Claim your page
Handle, bio, genres, photos. No approval queue, no waiting list.
02
Price your access
Set tiers, upload exclusives, list gig packages, open paid DMs.
03
Share one link
Everything you sell lives behind a single URL your fans already have.
For fans
Stop scrolling past the music you love.
Back the artists you actually listen to and get something real for it: unreleased work, stems, a seat at a house show, your name on the record, a reply that isn't a copy-paste.
For artists
Your career, off the algorithm.
One studio for every income stream, one inbox for every enquiry, and prices you set yourself. Turn features on and off as your year changes.
Want the detail first? Read the FAQ or what we're building.