About us
Built for musicians who are tired of being paid in exposure.
Backline started from a simple frustration: an artist can have thousands of engaged listeners and still earn less than a bar shift. Streaming rewards volume, social platforms reward frequency, and neither pays for the thing fans actually want — closeness to the work.
So we built the other side of it. A studio where a musician can put unreleased demos behind a tier, sell a limited vinyl run, pre-sell tickets to decide whether a show is worth doing, crowdfund an album, open a forum for the people who care, organise a street team, and charge for a real reply — all from a single artist page their fans already know.
The artist sets the price
Every tier, drop, gig package and DM rate is decided by the musician — not by a recommendation engine or a rate card.
One page, every income stream
Memberships, exclusive releases, private gigs, community forums, street teams and paid replies live in the same studio.
Fans get something real
Not a like. Access — unreleased work, a seat at a house show, a reply, a name in the credits.
No lock-in
Your audience, your files, your prices. Turn a feature off whenever it stops serving you.
Who it's for
Independent bands and solo artists at any size — a bedroom producer with 400 real listeners, a touring five-piece funding a van, a session player selling lessons and cameos. And the fans who would rather fund the record than scroll past it.